How to Obtain Financing for Your Restaurant

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https://www.youtube.com/watch?v=eaPO66oqvlsAfter you've come up with a great idea for a restaurant, you're going to want to start thinking about financing. If you've got the cash this step is easy. If not, there's a few options at your disposal.

If you ARE going to use your own money, be careful. The restaurant industry is very risky so it's easy to lose money fast. If you decide to not use your own money, read on.

One thing you can do is create a detailed business plan to entice investors to exchange funding for a percentage of your business. If you decide to take out a business loan, be prepared to take on serious debt. Because banks don't typically lend what you ask for, you might want to settle with a lower cost business plan.

You may also want to consider buying into a franchise. If funding is limited, this would be a good way to get a foot in the door.

If you have a strong brand,  there's a chance you might be able to negotiate a landlord contribution when financing your restaurant.

Whatever path you take, you have to ensure you have enough funding to cover your start-up costs and any money you might lose on a slow day.

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Restaurant Industry Growth

How to Calculate Start-Up Costs for a Restaurant

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https://www.youtube.com/watch?v=QWZQRU0yZ5UWhen starting a restaurant, it is essential that you calculate your start-up costs. Every. Single. Item. Must be accounted for. Anything that costs any amount of money must be mentioned. Because you will start out with no revenue, every cost needs to be planned out. Even as customers begin to come in, it's likely going to take some time until you're running at full capacity.

One of the biggest costs you need to prepare for is construction. If you are taking over a space, this might not be too bad. However, if you're starting from scratch, you have to account for engineering, ventilation, and plumbing costs. These could potentially be massive.

You will also need to have staff on payroll before your restaurant is open. It's usually a good idea to have the senior staff in place first, followed by management, and later down the line you can worry about hiring hourly workers. However you decide to manage the hiring process, you must allow enough time for your staff to be properly trained before opening night.

Additionally, there are all the other costs that are involved in equipping a restaurant. Kitchen equipment, refrigeration, stoves, mixers, small utensils. And then all of the equipment that’s needed in the dining room. Tables, chairs, glassware, plate ware, service ware, silverware, all of those cost money and need to be brought in before you open.

"An important thing to remember with supplying your restaurant with equipment, is you don’t need it all to open. You can reorder. You may have a need for fewer pieces of equipment to get open, than you need a year or two down the road. Don’t buy equipment because you think it’s cool. Buy the equipment you need and do that first and grow the restaurant’s equipment as the restaurant grows."

Even though you have everything planned out, things are nevertheless going to go wrong. It's not a matter of if. It's a matter of when. Make sure to have extra money set aside specifically for when something unexpected happens.

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Restaurant Industry

Restaurant Industry

How to Open a Restaurant

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https://www.youtube.com/watch?v=mTcvYqHaYAoOpening a restaurant is not easy. The first thing must do is decide what your restaurant is going to be.

Do you want your restaurant to be something that is a labor of love everyday or do you want it to be a business that supports you and your family and makes you retire early?

The next thing to do is to research your restaurant. Really dig into what your competitors are doing in your area and what kinds of demographics you're going after. You might find that you are going to be competing for the same crowd. Find out what's working for other restaurants and figure out ways that you can adapt these strategies to your business. There's no need to reinvent the wheel.

Don't be shy. Now is the time to reach out and build up your relationships.

They may be with industry colleagues, they may be with industry resources, it may be an association or it may be a business person who specializes, a vendor who specializes in serving restaurants in your area. You need to build relationships in the business community around your restaurant.

You need to figure out who the movers and shakers are in your community and how you can get to know them better. If you are a chef, find a business partner. If you are focusing on the business side of the restaurant, find a chef you can rely on and maybe someone who knows how to manage the house. A big part of success in the restaurant industry is surrounding yourself with people that complement your skill set.

The next thing you should focus on is getting together the resources to fund your restaurant.

You are going to need money to add fuel to your passion and your vision and your idea and give all that research that you have done, life, as you bring it into fruition as a new restaurant.

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Restaurant Industry Growth

How to Manage Labor Costs for a Restaurant

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Restaurant Jobs

Restaurant Jobs

No matter how you cut it, running an existing restaurant or opening a new one is expensive. Besides the cost of food and beverages, labor is one of the most expensive aspects in running your business.

A fully staffed restaurant is a must, regardless of budgetary constraints. Finding qualified, responsible employees is far from an easy task and you won't make things easier by hiring people who are willing to work for less.  You may be trying to cut costs but you can't cut corners.  Restaurants are a people run business. The best employees keep customers happy and coming back for more.

So how can you manage your new restaurant’s costs while also getting what you need?

Below are some tips for managing staffing costs in a way that both satisfies your employees needs and keeps your new restaurant running smoothly.

Focus on the costs you can control

There's not a lot you can change when it comes to labor costs. Insurance, taxes and other factors will likely be dictated to you instead of by you, but there are areas where you have more control; such as pay rates, employee scheduling and work attire. Managing labor costs starts with knowing where you can and can't make changes. Invest your time and energy on the areas where you can legitimately cut costs.

Evaluate schedules regularly

One item restaurant managers can examine to cut costs is scheduling. Overbooking your concept will inflate the cost of doing business. Take a look at the shifts at your restaurant:

  • Do the number of staff members suit the amount of business?
  • Do you really need X amount of servers during the slow mid-afternoon hours, or can you work well with less?
  • Can the employees who have been cut from the slower shifts be moved to a busier time period?

Finding places where you can reduce employee hours will be a huge money saver.

Another thing to consider is the the financial differences between full-time and part-time employees. Full-time employees may require costly benefits, however, they may be more committed to your business. You will save with lower turnover and having to replace full time workers less. Part-time employees won’t require benefits, but they’ll be more likely to leave your business and will need replacing. Most restaurants need a blend of both types of staffers to be sustainable. It is imperative to weigh the difference in cost for your restaurant and its needs. Finding the most economical solution is key.

Boost employee productivity

Productive employees are the best type of employees and they are crucial in terms of lowering labor costs because they bring the most value to your business. Keeping employee productivity high is important. To boost productivity, consider the following:

  • Proper Training: Your restaurant becomes a well-oiled machine when each staff member understands how to do his or her job well. That’s why it's important to train every employee thoroughly. Regular staff meetings, to brief everyone on new menu items, restaurant policy changes, VIP's, and such, help keep the team on the same page.
  • Smart restaurant design: There’s more to restaurant design than just aesthetics. While you want your concept to look it's absolute best, good restaurant design will not only provide that, but also go a long way toward boosting your staff’s productivity. Great design saves time, adds convenience, and prevents unnecessary bottlenecks in the workflow. 
  • Efficient equipment: The right restaurant equipment will cut down cooking times, lower your bills, boost restaurant productivity and empower your staff. Regardless the appliance, the equipment you purchase for your restaurant should match the needs of your cuisine and menu while adhering to all food safety codes. Before deciding on which items to buy, think through all the needs and goals of your restaurant and choose equipment to suit them. If your restaurant is already in operation, you will have to consider upgrading your equipment if the equipment currently in use could be improved to enhance the way your team works. You could always ask the chef what equipment would make a difference.

The restaurant business is tough. It can be hard to find a balance between low labor costs and full service, but using the tips outlined in this article is a great way to manage expenses and set yourself for success.

Do you have any tips for managing labor costs? What worked for you, and what didn’t? Let us know in the comments section below.

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How to Survive in the Restaurant Business

How to Survive in the Restaurant Industry

How to Survive in the Restaurant Industry

If you ever have the urge to open a restaurant in New York City and decide to tell someone about your idea, chances are you will be met with questions about your sanity. The restaurant business is a difficult one to say the least, add NYC's heartless real estate market and opening and maintaining a successful restaurant seems next to impossible.

Last year, there were 82 New York City restaurant closings, according to the state’s restaurant association. Twice as many as the year before. Notable casualties include: Pastis, wd-50 and Union Square Cafe. Although this news may sound discouraging, 160 new restaurants have opened in the same time span, the highest amount since 2007. Amid the closings, there is brazen optimism and hopes of becoming the next feisty pop up to find a permanent address, the latest niche concept to become a city wide obsession or the next Smorgasburg stand out to turn into a mini-chain.

It's true that not everyone wins or loses in the restaurant industry, so what does it take to achieve success? For starters, you're going to have to be cagey, determined with almost blind confidence and have lots of luck. Above all, you're going to have to know how to play the game.

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Some may point to Chef David Chang as the poster-child of achieving this type of success in this industry. Chang deviated from his fine dining background and created his own path to success through sheer conviction and a paltry budget. It's been a decade since he opened Momofuku Noodle Bar. He now oversees six New York establishments plus others in Sydney and Toronto, and has become a celebrity while changing the perception of modern American food.

Chang embodies the modern chef: masters of their own branding, joining and opening food labs, traveling to international culinary conferences, profiting from signature dishes and expanding strategically. They know how to save a few bucks on a menu item and flip that savings into a hot new dining trend. Of course this game is far from new, today's David Chang's are yesterday's Jean-Georges Vonerichtens- major players in a network of restaurants and generations. With that being said, there are some sure fire moves to make that will help fill your seats.

1. Your Network is Your Net Worth

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people-network

Many chefs and restauranteurs have worked with the same handful of people. In the restaurant business, relationships matter a lot. A good mentor can be as critical to a novice chef's career as any amount of schooling. For example, you have Christina Tosi, who worked with Wylie Dufresne after graduating from culinary school in 2004 and now is the chef-owner of Momofuku Milk Bar. Make the right connections and you could be on the fast track to success in your career.

There is a group of modern superstar international chefs who meet up regularly at food conferences such as Mistura in Peru, Cook it Raw in Japan or MAD, the brainchild of Danish chef Rene Redzepi. Conferences like this provide a way for chefs to network, learn new techniques as well as get new ideas to bring back home.

2. Location, Location, Location

Location

Location

Don't rent, own. Easier said than done of course. Several NYC restaurants have been able to overcome the odds simply because they own the building that they are located in. If ever presented with this opportunity, its best to take it if you can.

If ownership isn't an option, you may have to settle for another type of space. If the space is say less than ideal, that doesn't mean you have to pass on it. There are plenty of concepts that started out of different and sometime strange locations. For instance, Underwest Donuts is locted inside the Westside Highway Car Wash, where his father in law is an owner. Being here allowed chef/owner Scott Levine to test the concept. It turned out to be a pretty good endeavor so far.

Maybe you don't have a connection you can use to get your business started, that doesn't mean it still can't happen. Several well known restaurants started out as pop ups. Semilla in Brooklyn started out as a pop up prototype named Chez Jose. Originally a weekly dinner series which took place after-hours at Whirlybird, a Williamsburg coffee shop in 2012, the concept quickly gained steam and eventually owners Jose Ramirez-Ruiz and Pam Yung needed to find a space of their own. Through their own connections they were able to relocate to the old Lake Trout fish shack space and form a partnership with it's owner; Joe Carroll. In October, Semilla debuted.

3. Put Your Name on it

Hello My Name Is

Hello My Name Is

Signature dishes are the way to go. Whether you create a signature dish on purpose or by accident, if the dining public love it, you can pretty much sit back and count your cash. Regardless of how you came up with it, make sure that your signature dish is creative, fresh and above all delicious. Some chefs believe that a signature dish is never complete and are constantly searching for new ways to improve it.

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