What Is "Hospitality" in the Restaurant Business?

https://www.youtube.com/watch?v=kSTc3KATSowWhen people think of restaurants, the word "service" usually comes to mind. However, in most cases, people are thinking of "hospitality." Service refers to the transportation of a product to the end user.

"It’s the right food at the right time at the right temperature being given to the right person, for example. Hospitality is how that transaction –feels–"

Even though something may be done flawlessly, it might not feel good to the customer. Your staff may technically know the correct way to execute a task, but the way in which they execute the task is just as important as the end result.

"Hospitality is providing for someone else in such a way that they know that you are on their side."

In addition to performing tasks well, staff should be providing a warm and inviting atmosphere for guests. This means smiling and making them feel welcomed.

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How to Operate a Successful Restaurant

https://www.youtube.com/watch?v=7HcaObhA82IWhen starting a restaurant, it's important to decide what you want your metrics of success to be. You need to figure out how much money you plan on making on your investment, what the look and feel of the restaurant will be, and what the experience of dining in your restaurant will be like for your guests.

"To run a successful restaurant you have to observe."

When observing your staff, analyze how they are working. Are they performing their tasks well? It's also you job to observe the guests. Does it look like they are having a good time? How long is it taking their food and drinks to get to them? When you see something that's going well or something that's going wrong, you need to spring into action.

"You need to respond either by supporting and encouraging what’s going well and what’s positive or by correcting what’s not going so well and what may not be achieving your vision of a successful restaurant."

One of the most important things to watch, although its not immediately obvious, are the numbers. Of course, you want to make a restaurant that people actually want to go to. However, if the money isn't coming in, you won't be open for long. Your investors might not be too happy about this. With this in mind, it's important that you keep track of how many people are coming to your restaurant and at what times of day. Also keep tabs on the average check amount. Above all else, you must keep track of your profitability.

"Is your revenue sufficient? Do you need to build revenue? Are you spending too much on food or beverage or labor? Do you need to cut back in some area of expense so that you’re making a profit?"

Even though it might feel overwhelming, you have to keep track of employee efficiency, customer satisfaction, as well as your profitability statistics. This is a fun and highly rewarding industry if you put in the time and effort.

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What Is the Restaurant Business?

https://www.youtube.com/watch?v=g04Dt413VN8Although it may be challenging at times, the restaurant business is unlike any other. Few other businesses allow you to make such an impact on your customers.

"You give them an amazing experience. You treat them well. You care for them for a period of time, and I believe that in a short period of time, you make their lives better."

One of the most important things about the restaurant business is that it requires you to work together with your team. The front of house, back of house, and management staff must all work together for the business to succeed. You must learn how you can collaborate most effectively with people working inside and outside of your restaurant.

"It’s a team sport with your vendors, with the farmers who grow the food, with the wineries that produce the wine."

Building relationships is another extremely important aspect of the restaurant business. Not only do you have to build relationships with your guests, but you must also focus on fostering connections between colleagues and vendors.

Another thing to remember is that although the restaurant business is fun, it's also very demanding. No one ever said constantly standing on your feet and making guests happy is easy. This is fast paced, hard work. Moving around and staying busy is what makes this business so exciting.

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How to Become a Restaurant Owner

https://www.youtube.com/watch?v=dV-2crhjfYMThe easiest way to be a restaurant owner is to have an idea and a ton of money. If you are not so fortunate, you could also try searching for investors, borrowing money from lenders, or working your way up through an existing restaurant the old fashioned way.

All that requires is that you work really hard and prove yourself over time, and that you act and think like you have the responsibility of an owner. Not the privilege of being an owner but the responsibility. Think about it as if it were your money being spent on every plate or glass or flower or garbage removal or décor or a comped meal.

You also need to start thinking about what it takes to be a restaurant owner. Above all else, you must want to serve people and provide a stellar dining experience. This isn't just a 9 to 5 job. You must have a passion for what you do.

That’s something that you have to have that you can’t get from a bank.

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