Trending Restaurant Practices
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There's nothing new about restaurants integrating fresh ideas into their business practices. However, implementations such as, mobile payment, has been picking up steam in the restaurant world. Owners are realizing what their customers desire, like convenience and transparency, and giving them what they want.
Here are the latest trends that are growing in popularity:
#1: Mobile Payment
Quick service giants, Burger King and Subway, contracted with third-party tech developers in July to add a mobile payment function to their respective apps. It has been hugely successful for Panera Bread. CEO Ron Shaich said the new addition has led Panera Bread to having the largest percentage of high-margin digital sales in any other category, besides the pizza segment.
#2: Transparent Wait Times
Patrons are never happy with waiting for a seat, but what irks them even more is when they don't know when a table will free up. Results from a survey conducted by OpenTable shared that 85 percent of consumers said they wished they could learn the wait time for a table before heading to a restaurant. 83 percent said they would have liked to been able to put their names down on a waitlist remotely.
#3: Digital Orders
With the growth of food and delivery apps, restaurants are receiving a higher volume of digital orders. On top of the regular in-house orders, it can lead to 'throttling', or an overload in the system. There is only a certain amount of tickets a restaurant kitchen and its staff can take. Software developers have created a solution. Apps are now smart enough to know whether or not the back-of-house staff can handle additional orders. Problems with customers who are upset about bad orders and wait times have decreased considerably.
(via Restaurant Business Online)
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